PRESS RELEASE - Amsterdam: Friday, September 13, 2013

Indian cinema has always showered me with immense love; sometimes even beyond my expectations: Amitabh Bachchan At IBC2013, Amsterdam

Mohinder Walia, MD, Mumbai Media City, in conversation with Amitabh Bachchan at IBC 2013, Amsterdam

AMSTERDAM, September 13, 2013: In a candid conversation with Mohinder Walia, MD, Mumbai Media City at the Convention Keynote of IBC2013 (International Broadcasting Convention) in Amsterdam, Amitabh Bachchan’s opening line on his relationship with Indian Cinema created tremendous buzz, reaffirming what can only be described as "the power of his super stardom" and the humility that he accepts it with.

Amitabh Bachchan, the greatest legend of Indian Cinema, was felicitated with the Judges' Prize in addition to speaking on 100 Years of Indian Cinema: Creative Evolution and Global Markets. Mohinder Walia hosted the conversation and shared insights on the Indian Film Industry along with Amitabh Bachchan.

Mohinder Walia said, “The Indian Film Industry today sees over 1,000 films released each year. According to a just released industry report, showbiz is set to grow at 18% in five years. Globally, there is a lot more interest in Indian Films. Having the iconic Amitabh Bachchan at IBC2013 adds perspective on what the Industry can offer the world”.

About Mumbai Media City:
MUMBAI MEDIA CITY is India's largest Studio, Broadcast, Media Asset Management (MAM), and Media School Facility. Benchmarked to Hollywood standards, this facility will be a world class “One-stop shop” for all requirements connected to Film and TV Production, Post-production, VFX, Animation, Preview and Rehearsal Theatres, Auditorium, Make-up Rooms and Allied Services, Hotel, Digital Media Asset Management (MAM), Broadcast Play-out and Up-linking/Down-linking, Equipment, Training, and Hosting of Industry events. Mumbai Media City will commence operations in 2014 to be the first-of-its-kind-in-India facility conveniently located in the heart of Mumbai, while bring competitively priced.

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